About Us

On a mission to honor the spirit of Austin 

Your neighborhood clothing brand honoring the spirit of Austin—past, present, and future. Austin has always been a city of brilliant minds: independent thinkers, working musicians, neighborhood business owners, and bold dreamers. As our city grows, so does our responsibility to preserve what makes it so special.

Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
Cool Without Trying. Kind Just Because.
WHAT WE BELIEVE IN

We lead with kindness.

What if brands were a force for creating a more joyful world? Kindness is our strategy, our culture, and our way of running a business.

We show up for our neighbors.

Austin is special because of its people. We partner with grassroots organizations and artists because we believe in supporting those around us—and showcasing the awesome things they make.

We create with purpose.

Each collection is designed to be timeless and meaningful. We work selectively with partners that align with our standards for craftsmanship and sustainability.

Just a few of our friends & faves in ATX

Favorite taco joint

We love coffee from Flitch and breakfast tacos from Taqueria Fenix.

Our ideal way to spend a Saturday afternoon

Outside! Pease Park, Doss, or Ramsey for family-friendly fun. Or walking around Lady Bird Lake.

One thing we’ll always love about ATX

Its people.

Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Giving back is our DNA
Shop local, support your neighbors

Every purchase you make from Keep Austin Kind supports your neighbors, whether it’s the local artisans and businesses we source from or the grassroots nonprofits we give back to with a percentage of every sale. This quarter, Keep Austin Kind is partnering with Austin Soundwaves, a local nonprofit that works with musicians across the region, providing opportunities for learners of all ages, backgrounds, and experiences.

Causes we care about

Each year, we select different causes near and dear to our hearts. Right now, our focus is on children’s health, wellness, and education initiatives.

Creating community  

We’re extending our love letter to Austin to you—past, present, or future Austinite. As we continue to grow our brand, we’ll offer hyperlocal, intentionally curated events. Follow us on social media for all the details.  

Join The Movement

Embody the spirit of Austin—honoring the beauty of our city and the people who live here.